What could security win you?
New laws. Attacks run by AI. Security is landing on everyone's desk now. We are leaders at Belgian smart-product companies, who decided to turn our security investments into a growth lever.
Apply to join →Driven by × Conversation Starter
The Cyber Resilience Act.
AI-automated attacks.
Hostile geopolitics. Every company must respond.
Most will do the minimum.
How will you make cybersecurity a competitive advantage?
If you don't know: no shame. It's all new.
There's still an opportunity for first movers.
Belgian companies are often first movers.
We can make that our competitive advantage.
Nobody has a proven strategy yet.
So we're working ours out together.
We are leaders from smart-product companies: sales, marketing, product, security and C-level. Every role holds a piece of the puzzle. By exchanging insights and experiences, we turn security into growth.
Who should participate?
- Builds and sells smart physical products
- Design team based in Belgium
- Leader of sales, marketing or product
- Or C-level: CEO, CTO, CIO or CISO
Would you dare put security in your public story today?
This isn’t a lecture series, these are intense conversations and you’re part of them.
A speaker who lived it kicks off, then breakouts of three, one sharp question at a time. Nothing is recorded. Nobody is selling.
Six sessions.
Six questions you’ll be able to answer.
William Visterin
IT & business journalist (incl. De Tijd), editor-in-chief of Computable.be, program manager of Cybersec Europe. His career revolves around getting management and IT to speak the same language.
Session 1 Your company already does a lot on security: why can't sales and marketing talk about it?
12 nov 2026
11:30 – 13:30
Online
Your company already does a lot on security: why can't sales and marketing talk about it?
David Martens
Head of Product Security at Barco
Every role feels security differently: sales in RFPs and customer questionnaires, marketing in reputation and trust claims, product in what you dare to build, the CIO in what keeps them up at night, the CEO in liability.
Session 2 How do you make security a real sales argument: in conversations, campaigns, and questionnaires?
10 dec 2026
11:30 – 13:30
Online
How do you make security a real sales argument: in conversations, campaigns, and questionnaires?
Gert Heiremans
Head of Technology & Security at itsme
Every role feels security differently: sales in RFPs and customer questionnaires, marketing in reputation and trust claims, product in what you dare to build, the CIO in what keeps them up at night, the CEO in liability.
Session 3 The CRA holds you responsible for security long after the sale. How do you turn that into an edge?
21 jan 2027
11:30 – 13:30
Online
The CRA holds you responsible for security long after the sale. How do you turn that into an edge?
Maxim Baele
Founding Board Member at OWASP Foundation and Principal Consultant at Toreon
Every role feels security differently: sales in RFPs and customer questionnaires, marketing in reputation and trust claims, product in what you dare to build, the CIO in what keeps them up at night, the CEO in liability.
Session 4 When your incident comes, will you lose trust or win it?
18 feb 2027
11:30 – 13:30
Online
When your incident comes, will you lose trust or win it?
Speaker to be announced soon
Every role feels security differently: sales in RFPs and customer questionnaires, marketing in reputation and trust claims, product in what you dare to build, the CIO in what keeps them up at night, the CEO in liability.
Session 5 How do you embed security in the whole company - and get your own team on board?
11 mar 2027
11:30 – 13:30
Online
How do you embed security in the whole company - and get your own team on board?
Speaker to be announced soon
Every role feels security differently: sales in RFPs and customer questionnaires, marketing in reputation and trust claims, product in what you dare to build, the CIO in what keeps them up at night, the CEO in liability.
Session 6 What could security win you in the long run, and what do you start building today?
15 apr 2027
11:30 – 13:30
Online
What could security win you in the long run, and what do you start building today?
Speaker to be announced soon
Every role feels security differently: sales in RFPs and customer questionnaires, marketing in reputation and trust claims, product in what you dare to build, the CIO in what keeps them up at night, the CEO in liability.
And one dinner.
An evening at the castle,
off the record.
Dinner at the castle
No slides, no vendor talk, just the group and deep conversations. The exact venue – centrally in Flanders, Belgium – is revealed to participants.
William Visterin
IT & business journalist
How online sessions work
Introduction
A leader with hands-on experience introduces the topic. No vendor pitch, no polished keynote. The good, the bad and the ugly, ending with the questions for the breakouts.
Three breakouts
One sharp question per breakout, groups of three. Small enough for honest answers, and for connections that outlast the session. Peers only. Nobody is there to sell.
Action plan
People share what they realized and what they'll do next. The host brings it together, and session by session your action plan grows.
“A peer tells you what they actually did, what it cost, and where they went too far.”
Places are limited and carefully curated.
- Leader of sales, marketing or product
- Or C-level: CEO, CTO, CIO or CISO
- Builds and sells smart physical products
- Design team based in Belgium
€200
Includes six online sessions and the dinner at the castle.
Not accessible to security vendors or consultants.
Thanks for applying! We'll be in touch soon.
Can't join?
You can still learn.
The key insights from the sessions, summarised into one whitepaper. Sign up and we'll send it to you in May 2027, once the sessions wrap up.
Thanks! We'll send you the whitepaper in May 2027, once the sessions wrap up.